Stop motion animated passionfruit. Tests were done to create an entire 3D animated passionfruit, but time was our enemy, so stop motion provided us with the ability to create this piece in time.

The entire TVC was previsualised so that the shooting ratio was kept to a minimum and that exact increments of movement were known, even though we were intending a staccato stop motion feel in the composite.

The entire TVC was created as a smooth 25fps end result and then the frames were cut out to create a rougher stop motion feel.